# Uzzle - Mikael Buxton

[FR] Freelance expert PrestaShop, WordPress, SEO, Google Ads & Automatisation avec 15+ ans d'experience.
[EN] Freelance expert in PrestaShop, WordPress, SEO, Google Ads & Automation with 15+ years of experience.

## About / A propos

[FR] Mikael Buxton est un freelance expert base a Orleans, France, specialise dans le developpement web et le marketing digital pour les TPE et PME. Avec plus de 15 ans d'experience, il accompagne ses clients dans leurs projets PrestaShop, WordPress, SEO, Google Ads et automatisation web.

[EN] Mikael Buxton is an expert freelancer based in Orleans, France, specializing in web development and digital marketing for small and medium-sized businesses. With over 15 years of experience, he supports his clients in their PrestaShop, WordPress, SEO, Google Ads, and web automation projects.

## Services

### PrestaShop
[FR]
- Creation de boutiques en ligne
- Migration et mise a jour (1.6 vers 8.x)
- Refonte et modernisation
- Maintenance et support technique
- Developpements sur-mesure

[EN]
- E-commerce store creation
- Migration and updates (1.6 to 8.x)
- Redesign and modernization
- Maintenance and technical support
- Custom development

### WordPress
[FR]
- Sites vitrine et e-commerce (WooCommerce)
- Refonte et modernisation
- Migration et mises a jour
- Maintenance et securisation
- Themes personnalises

[EN]
- Showcase and e-commerce sites (WooCommerce)
- Redesign and modernization
- Migration and updates
- Maintenance and security
- Custom themes

### SEO (Referencement Naturel / Search Engine Optimization)
[FR]
- Audit SEO complet
- Optimisation technique
- Strategie de contenu
- Netlinking
- Suivi et reporting
- Migration SEO

[EN]
- Complete SEO audit
- Technical optimization
- Content strategy
- Link building
- Monitoring and reporting
- SEO migration

### Google Ads
[FR]
- Campagnes Search
- Google Shopping
- Display et Discovery
- Remarketing
- Audit et optimisation de comptes existants
- Suivi des conversions

[EN]
- Search campaigns
- Google Shopping
- Display and Discovery
- Remarketing
- Audit and optimization of existing accounts
- Conversion tracking

### Automatisation Web / Web Automation
[FR]
- Workflows personnalises avec Automa
- Automatisation e-commerce
- Automatisation SEO/marketing
- Formation Automa (seul formateur officiel reconnu)
- Collecte et traitement de donnees
- Reporting automatise

[EN]
- Custom workflows with Automa
- E-commerce automation
- SEO/marketing automation
- Automa training (only officially recognized trainer)
- Data collection and processing
- Automated reporting

## Expertise / Experience

[FR]
- 25+ ans d'experience web (depuis 1996)
- 15+ ans d'experience professionnelle
- 10 ans en tant que responsable SEO en agence
- Freelance depuis 2017
- Bilingue francais/anglais
- Clients en France et international (USA, Canada, Europe de l'Est)

[EN]
- 25+ years of web experience (since 1996)
- 15+ years of professional experience
- 10 years as SEO manager in agency
- Freelancer since 2017
- Bilingual French/English
- Clients in France and international (USA, Canada, Eastern Europe)

## Approche / Approach

[FR]
- Facturation au temps passe, sans forfait rigide
- Interlocuteur unique
- Transparence totale
- Solutions adaptees aux TPE/PME
- Reactivite garantie (reponse sous 24h)
- Pas de jargon technique inutile

[EN]
- Time-based billing, no rigid packages
- Single point of contact
- Total transparency
- Solutions tailored to small businesses
- Guaranteed responsiveness (reply within 24h)
- No unnecessary technical jargon

## Parcours / Background

[FR]
1996: Premier site web cree avec Word 97 pour le groupe de musique "Magic E-Motion"
2000s: Creation de sites personnels depassant le million de visites/mois, reventes a six chiffres
2007-2017: Responsable SEO en agence digitale
2017: Passage en freelance a 100%

[EN]
1996: First website created with Word 97 for music group "Magic E-Motion"
2000s: Personal websites reaching over a million visits/month, six-figure sales
2007-2017: SEO Manager in digital agency
2017: Full-time freelancer

## Contact

- Website / Site web: https://www.uzzle.fr
- Email: mikael@uzzle.fr
- Phone / Telephone: 06 44 68 16 12
- Location / Localisation: Orleans, Loiret, France
- LinkedIn: https://www.linkedin.com/in/mikael-buxton/
- Twitter/X: https://x.com/mikaelbuxton

## Pages principales / Main Pages

[FR] Pages francaises:
- Accueil: https://www.uzzle.fr/
- PrestaShop: https://www.uzzle.fr/prestashop
- WordPress: https://www.uzzle.fr/wordpress
- SEO: https://www.uzzle.fr/seo
- Google Ads: https://www.uzzle.fr/google-ads
- Automatisation: https://www.uzzle.fr/automatisation
- Blog: https://www.uzzle.fr/blog
- Blog PrestaShop: https://www.uzzle.fr/blog/prestashop
- Blog WordPress: https://www.uzzle.fr/blog/wordpress
- Blog SEO: https://www.uzzle.fr/blog/seo
- Blog Google Ads: https://www.uzzle.fr/blog/google-ads
- Blog Automatisation: https://www.uzzle.fr/blog/automatisation
- A propos: https://www.uzzle.fr/a-propos

[EN] English pages:
- Home: https://www.uzzle.fr/en/
- PrestaShop: https://www.uzzle.fr/en/prestashop
- WordPress: https://www.uzzle.fr/en/wordpress
- SEO: https://www.uzzle.fr/en/seo
- Google Ads: https://www.uzzle.fr/en/google-ads
- Automation: https://www.uzzle.fr/en/automation
- Blog: https://www.uzzle.fr/en/blog
- PrestaShop Blog: https://www.uzzle.fr/en/blog/prestashop
- WordPress Blog: https://www.uzzle.fr/en/blog/wordpress
- SEO Blog: https://www.uzzle.fr/en/blog/seo
- Google Ads Blog: https://www.uzzle.fr/en/blog/google-ads
- Automation Blog: https://www.uzzle.fr/en/blog/automatisation
- About: https://www.uzzle.fr/en/about

Note: Legal pages (mentions-legales, politique-confidentialite, legal-notice, privacy-policy) are marked noindex in the HTML and excluded from the XML sitemap.

## Blog / Articles

[FR] Le blog Uzzle publie des guides pratiques pour aider les TPE/PME a prendre de meilleures decisions sur PrestaShop, WordPress, le SEO, Google Ads et l'automatisation web. Les articles privilegient les conseils terrain, les methodes pragmatiques, les checklists, les FAQ et les liens vers les pages de services correspondantes.

[EN] The Uzzle blog publishes practical guides to help small and medium-sized businesses make better decisions about PrestaShop, WordPress, SEO, Google Ads and web automation. Articles focus on field-tested advice, pragmatic methods, checklists, FAQs and internal links to the matching service pages.

### Articles publies / Published articles

[FR]
#### PrestaShop

- Contrat de maintenance PrestaShop : le guide pour ne pas signer n'importe quoi
  https://www.uzzle.fr/blog/prestashop/contrat-maintenance-prestashop
  Ce qu'un contrat de maintenance PrestaShop doit vraiment couvrir : SLA, sauvegardes, monitoring, propriété du code et clauses à vérifier.
- Migrer de PrestaShop 1.7 vers 8 : ce qu'il faut vraiment savoir
  https://www.uzzle.fr/blog/prestashop/migration-prestashop-17-vers-8-guide-complet-2026
  Pourquoi migrer de PrestaShop 1.7 vers 8 en 2026, quel budget prévoir, quels risques éviter et quelle méthode choisir pour sécuriser la bascule.
- Freelance maintenance PrestaShop : tout ce que vous devez savoir avant de déléguer
  https://www.uzzle.fr/blog/prestashop/freelance-maintenance-prestashop
  Découvrez ce que couvre la maintenance PrestaShop, les risques d'une boutique non suivie et les critères pour choisir un freelance spécialisé.

[EN]
#### PrestaShop

- PrestaShop maintenance contract: the guide to avoid signing anything unclear
  https://www.uzzle.fr/en/blog/prestashop/prestashop-maintenance-contract
  What a PrestaShop maintenance contract should really include: SLA, backups, monitoring, code ownership and clauses to check before signing.
- Migrating from PrestaShop 1.7 to 8: what you really need to know
  https://www.uzzle.fr/en/blog/prestashop/prestashop-17-to-8-migration-complete-guide-2026
  Why migrate from PrestaShop 1.7 to 8 in 2026, what budget to expect, which risks to avoid and how to secure the launch.
- Freelance PrestaShop Maintenance: Everything You Need to Know Before Outsourcing
  https://www.uzzle.fr/en/blog/prestashop/freelance-prestashop-maintenance
  Learn what PrestaShop maintenance includes, the risks of an unmaintained store, and how to choose the right freelance specialist.

Note: This file is generated before each production build from visible blog articles. Scheduled blog articles are added to the live site, XML sitemap and llms.txt only after their publication date and a new production build/deployment.

## Projets recents / Recent Projects

[FR]
- LumiPop: Refonte PrestaShop complete avec migration vers version 8
- 150 Communication: Refonte WordPress avec fonctionnalites sur-mesure
- Electrik Trotters: Top 3 Google sur mots-cles a fort volume, ROI Google Ads de 3900%
- Cine Boutique: Integration pixel-perfect d'une maquette Adobe
- Accessoires 4x4: Migration PrestaShop 1.6 vers 8 avec conservation des donnees

[EN]
- LumiPop: Complete PrestaShop redesign with migration to version 8
- 150 Communication: WordPress redesign with custom features
- Electrik Trotters: Top 3 Google ranking for high-volume keywords, 3900% Google Ads ROI
- Cine Boutique: Pixel-perfect integration of Adobe mockup
- Accessoires 4x4: PrestaShop migration from 1.6 to 8 with data preservation