Google Ads High-performing and profitable Google Ads campaigns
I put my 15 years of Google Ads expertise at the service of your growth for profitable and sustainable campaigns.
Let's discuss your project
Let's define your Google Ads needs together
A personalized assistant to precisely identify what your campaigns need
My Google Ads Services
Complete services for your advertising campaigns
Search campaign creation
Targeted search campaigns to capture purchase intent and generate qualified leads.
Google Shopping
Showcase your products with images and prices directly in Google results.
Display & Discovery
Visual campaigns to develop awareness and reach new prospects.
Remarketing
Reconquest of visitors who left your site without buying or converting.
Conversion tracking
Configuration and tracking optimization to precisely measure your results.
Audit & account takeover
Complete analysis of your existing campaigns and optimizations to improve performance.
Why choose my Google Ads services?
ROI at the heart of decisions
Every euro invested must generate a profitable return
Controlled budgets for small businesses
Approach adapted to budget constraints
Transparency & account ownership
You keep access and ownership of your Google Ads accounts
Detailed conversion tracking
Precise configuration for reliable tracking of your results
Effective campaigns, managed from A to Z
Analysis and objectives
Study of your market and competitors to define an adapted advertising strategy. Goal: target the right keywords and reach the right customers at the right time.
Campaign creation
Design of Search, Shopping, or Display campaigns according to your needs. Carefully written ads and optimized targeting to maximize profitability.
Conversion tracking setup
Setting up tracking to precisely measure sales, leads, or important actions on your site.
Continuous optimization
Performance analysis and regular adjustments on bids, keywords, and ads. The goal: get more results while reducing unnecessary costs.
Reporting & recommendations
Clear and readable reports on results obtained, accompanied by concrete advice to improve your campaigns.
Analysis and objectives
Study of your market and competitors to define an adapted advertising strategy. Goal: target the right keywords and reach the right customers at the right time.
Campaign creation
Design of Search, Shopping, or Display campaigns according to your needs. Carefully written ads and optimized targeting to maximize profitability.
Conversion tracking setup
Setting up tracking to precisely measure sales, leads, or important actions on your site.
Continuous optimization
Performance analysis and regular adjustments on bids, keywords, and ads. The goal: get more results while reducing unnecessary costs.
Reporting & recommendations
Clear and readable reports on results obtained, accompanied by concrete advice to improve your campaigns.
Ready to start?
Contact me to discuss your project and define the best approach together.
Concrete Google Ads Results
Some examples of campaigns created
Multi-channel: boosted visibility
The site surpassed its competitor in visibility and boosted its leads as well as its 5-figure sales.
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Google Ads: ROI x35
A 3500% ROI obtained on electric scooters thanks to optimized Search & Shopping campaigns.
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Shopping: International visibility
Hundreds of products made visible in several countries thanks to feed optimization and Merchant Center.
View the siteGoogle Ads Testimonials
What my Google Ads clients say
"Mikael helped us surpass a direct competitor and generate more leads and sales. Serious and responsive, he quickly became a trusted partner."
Sophie M.
La boutique du bio
"Finally someone who speaks our language! Mikael helped us generate 180 qualified leads in 4 months with a tight budget. His explanations are clear and his results speak for themselves."
Thomas L.
Construction Company
Why work with me?
Google Ads expert for over 15 years
Complete expertise of the platform and its evolutions
Total transparency on your accounts
You remain owner, I work as a guest
Time-based billing
No rigid package or unnecessary commitment
Available and responsive
Communication possible by email, phone or video call
Google Ads Frequently Asked Questions
Answers to the most common questions about Google Ads
How much to invest to start with Google Ads?
To start effectively, I recommend a minimum budget of €500-800/month. This allows collecting enough data to optimize campaigns. The exact budget depends on your sector and objectives.
What results to expect and in what timeframe?
First results generally appear within 2-4 weeks. Complete optimization takes 2-3 months. Typical objectives: 300-500% ROI for e-commerce, cost per lead of €20-80 depending on sector.
Do you keep access to my Google Ads accounts?
No, you remain owner of your accounts. I work as an invited user with necessary rights. You keep total control and can remove my access at any time.
What is the difference between Search, Display and Shopping?
Search: text ads on Google searches. Display: visual banners on partner sites. Shopping: product sheets with images and prices. Each format has its advantages depending on your objectives.
Do you handle conversion tracking?
Yes, it's essential. I configure Google Analytics and the conversion pixel for precise tracking. Google Tag Manager can also be implemented as a complement, depending on your needs. Without reliable measurement, it's impossible to effectively optimize your campaigns.
Everything about Google Ads
Practical guides and expert advice for your advertising campaigns
What is a Google Ads Search campaign?
Search campaigns display your text ads when users search for your products or services on Google.
Search campaign advantages:
- Purchase intent targeting (keywords)
- Precise budget and bid control
- Direct ROI measurement
- Quick results and real-time adjustments
Search campaigns are ideal for generating qualified leads and direct sales.
How does Google Shopping work?
Google Shopping displays your products with image, price, and store name directly in search results.
Google Shopping benefits:
- Maximum visibility with product images
- Qualified traffic (users see price before clicking)
- Automatic synchronization with your catalog
- Performance generally superior to text ads for e-commerce
Google Shopping is essential for online stores wanting to maximize their sales.
What are Display and Discovery campaigns for?
These campaigns display visual ads on Google's partner network and in YouTube, Gmail, Discover feeds.
Display campaign objectives:
- Develop brand awareness
- Reach new prospects
- Create traffic to your site
- Prepare remarketing campaigns
Display perfectly complements Search campaigns for a complete marketing strategy.
Why use Google Ads remarketing?
Remarketing targets visitors who have already interacted with your site but haven't converted.
Remarketing advantages:
- Generally lower cost per click
- High conversion rate (already interested audience)
- Message personalization based on behavior
- Abandoned cart recovery
Remarketing can multiply your overall conversion rate by 2 to 5.
Why is conversion tracking crucial?
Without precise tracking, it's impossible to measure ROI and effectively optimize your Google Ads campaigns.
Elements to track:
- E-commerce sales with exact value
- Leads (forms, phone calls)
- Important page views (quotes, contact)
- Custom events based on your activity
Well-configured tracking allows automatic optimization of your campaigns to maximize conversions.
Search campaigns
What is a Google Ads Search campaign?
Search campaigns display your text ads when users search for your products or services on Google.
Search campaign advantages:
- Purchase intent targeting (keywords)
- Precise budget and bid control
- Direct ROI measurement
- Quick results and real-time adjustments
Search campaigns are ideal for generating qualified leads and direct sales.
Google Shopping
How does Google Shopping work?
Google Shopping displays your products with image, price, and store name directly in search results.
Google Shopping benefits:
- Maximum visibility with product images
- Qualified traffic (users see price before clicking)
- Automatic synchronization with your catalog
- Performance generally superior to text ads for e-commerce
Google Shopping is essential for online stores wanting to maximize their sales.
Display & Discovery
What are Display and Discovery campaigns for?
These campaigns display visual ads on Google's partner network and in YouTube, Gmail, Discover feeds.
Display campaign objectives:
- Develop brand awareness
- Reach new prospects
- Create traffic to your site
- Prepare remarketing campaigns
Display perfectly complements Search campaigns for a complete marketing strategy.
Remarketing
Why use Google Ads remarketing?
Remarketing targets visitors who have already interacted with your site but haven't converted.
Remarketing advantages:
- Generally lower cost per click
- High conversion rate (already interested audience)
- Message personalization based on behavior
- Abandoned cart recovery
Remarketing can multiply your overall conversion rate by 2 to 5.
Conversion tracking
Why is conversion tracking crucial?
Without precise tracking, it's impossible to measure ROI and effectively optimize your Google Ads campaigns.
Elements to track:
- E-commerce sales with exact value
- Leads (forms, phone calls)
- Important page views (quotes, contact)
- Custom events based on your activity
Well-configured tracking allows automatic optimization of your campaigns to maximize conversions.
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