All references
Case study
Making SEO and Google Ads work together
I support this e-commerce business across its two main acquisition channels to better connect visibility, traffic quality and conversions.
By Mikaël Buxton, SEO and PrestaShop consultant
Complementary channels
SEO builds long-term visibility while Google Ads quickly tests queries, offers and landing pages. I use data from both channels to prioritize actions.
My approach
- Analysis of queries and commercial intent
- Optimization of Search and Shopping campaigns
- Improvement of conversion tracking
- SEO work on strategic pages
Results
- Acquisition managed from measurable data
- Better consistency between ads, queries and pages
- Improved visibility for strategic searches
Client feedback
« For this kind of request, you are the only person I trust. »
Jonathan
Electrik Trotters · SEO and Google Ads support
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