SEO Gain visibility on Google and attract more customers
I put my 15 years of SEO experience at the service of your online visibility to help you gain rankings and qualified traffic.
Let's discuss your project
Let's define your SEO needs together
A personalized assistant to precisely identify what your referencing needs
My SEO Services
Complete services for your natural referencing
Complete SEO audit
Technical, content and netlinking analysis to identify priority improvement areas for your referencing.
Technical optimization
Structure, speed, Core Web Vitals, schema.org markup for a technically flawless site.
Content strategy
Optimized writing, editorial planning and existing page optimization to target the right keywords.
Netlinking
Acquisition of quality and relevant links to strengthen your site's authority in your sector.
Monitoring and reporting
Search Console configuration, GA4, position tracking and monthly SEO performance reporting.
SEO migration
Securing referencing during a redesign or migration to avoid any traffic loss.
Why choose my SEO services?
Pragmatic approach, no jargon
Clear explanations and concrete strategies adapted to your level
Strategies adapted to small businesses
Realistic SEO solutions according to your resources and business objectives
Transparency on results
Detailed reporting and full access to your analysis tools
15+ years of SEO experience
In-depth expertise on all aspects of natural referencing
Boost your Google visibility, step by step
Audit and situation analysis
Complete evaluation of your site: structure, content, performance, and backlinks. Goal: identify strengths and areas for improvement to strengthen your Google visibility.
SEO strategy definition
Determining priorities based on your goals: traffic, conversions, local or national positioning. A clear roadmap to focus efforts where they are most profitable.
Technical optimizations
Site improvement to facilitate Google exploration and indexing: speed, tags, structure, internal linking.
Content and authority
Optimization or creation of targeted content, accompanied by an inbound link strategy (netlinking / backlinks) to strengthen your site's credibility.
Monitoring and adjustments
Regular monitoring of positions and traffic. Clear reporting and monthly adjustments to maximize your long-term results.
Audit and situation analysis
Complete evaluation of your site: structure, content, performance, and backlinks. Goal: identify strengths and areas for improvement to strengthen your Google visibility.
SEO strategy definition
Determining priorities based on your goals: traffic, conversions, local or national positioning. A clear roadmap to focus efforts where they are most profitable.
Technical optimizations
Site improvement to facilitate Google exploration and indexing: speed, tags, structure, internal linking.
Content and authority
Optimization or creation of targeted content, accompanied by an inbound link strategy (netlinking / backlinks) to strengthen your site's credibility.
Monitoring and adjustments
Regular monitoring of positions and traffic. Clear reporting and monthly adjustments to maximize your long-term results.
Ready to start?
Contact me to discuss your project and define the best approach together.
Concrete SEO Results
Some examples of optimized sites
Electric Scooters
Top 3 Google on strategic high-search keywords. Qualified traffic and increasing sales.
View the site
Lighting Store
+20 positions gained on key pages that convert the most. Result: more visibility, more customers.
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Sports Magazine
Top 5 on highly competitive keywords in the domain. Result: boosted audience and strengthened notoriety.
View the siteSEO Testimonials
What my SEO clients say
"For two years Mikael has been collaborating with Projection Web as SEO manager on e-commerce sites. Responsive and available, we are very satisfied with this collaboration."
Eddy S.
Projection Web
"Mikael has been supporting us for several years on SEO: professional, responsive and proactive, he has become a trusted partner."
Marie J.
Parenthèse Bordeaux
Why work with me?
SEO expert for over 15 years
Complete expertise in natural referencing and its evolutions
No jargon, clear explanations
I explain SEO in plain language, without incomprehensible technical terms
Time-based billing
No rigid package or unnecessary commitment
Available and responsive
Communication possible by email, phone or video call
SEO Frequently Asked Questions
Answers to the most common questions about SEO
How long to see SEO results?
First results generally appear between 3 and 6 months depending on competition and the site's initial state. Technical improvements can have a faster impact, while content and netlinking require more patience.
Do we need to create content regularly?
Yes, regularity is important for SEO. I recommend at least 1-2 articles per month, but what's important is quality and relevance for your audience rather than quantity.
Do you also work on site technical aspects?
Absolutely. Technical optimization is fundamental: speed, structure, markup, Core Web Vitals, etc. I take care of all technical aspects necessary for good referencing.
What are the differences between SEO and Google Ads?
SEO (natural referencing) is free but takes time (3-6 months). Google Ads is paid but immediate. Both are complementary: Google Ads for quick results, SEO for sustainable traffic.
Can you guarantee first place on Google?
No, nobody can guarantee a precise position on Google. However, I can guarantee an improvement in your visibility and organic traffic with a well-conducted SEO strategy.
Everything about SEO
Practical guides and expert advice for your natural referencing
What is an SEO audit?
An SEO audit is a complete diagnosis of your website to identify all natural referencing improvement points.
What a complete SEO audit includes:
- Technical analysis (speed, structure, errors)
- Content and keyword audit
- Netlinking analysis (incoming and outgoing links)
- Priority recommendations with action plan
A well-done SEO audit is the basis of any effective referencing strategy.
Why is technical optimization crucial?
Google favors technically performant sites. A solid technical base is essential for good referencing.
Key technical optimization points:
- Loading speed and Core Web Vitals
- Mobile optimization and responsive design
- URL structure and internal linking
- HTML markup (titles, meta-descriptions, schema.org)
- HTTPS security and SSL certificate
- Robots.txt and sitemap XML files
A technically optimized site improves user experience and pleases search engines.
How to create an effective SEO content strategy?
Quality content is one of the pillars of SEO. You need to create useful, optimized, and regular content to attract and convert your audience.
Elements of a successful content strategy:
- Research and analysis of relevant keywords
- Creation of a coherent editorial schedule
- Writing optimized for users and SEO
- Optimization of existing pages
- Improvement of internal linking
- Creation of high value-added content
- Performance tracking and adjustments
Quality content generates qualified traffic and improves your authority in your field.
What is netlinking and why is it important?
Netlinking consists of obtaining quality links pointing to your site. It's a major ranking factor for Google.
Effective netlinking strategies:
- Creation of linkable content (guides, studies, infographics)
- Partnerships with sites in your sector
- Press relations and releases
- Guest blogging on authority sites
- Recovery of lost or broken links
- Local netlinking for local businesses
Quality netlinking strengthens your authority and significantly improves your positions.
How to measure your SEO effectiveness?
Regular monitoring of SEO performance is essential to adjust the strategy and maximize results.
Key indicators to track:
- Positions on strategic keywords
- Organic traffic and evolution
- Click-through rate (CTR) in Google results
- Conversions generated by SEO
- Site indexing and coverage
- Speed and Core Web Vitals
Rigorous monitoring allows you to continuously optimize your SEO strategy and obtain better results.
SEO Audit
What is an SEO audit?
An SEO audit is a complete diagnosis of your website to identify all natural referencing improvement points.
What a complete SEO audit includes:
- Technical analysis (speed, structure, errors)
- Content and keyword audit
- Netlinking analysis (incoming and outgoing links)
- Priority recommendations with action plan
A well-done SEO audit is the basis of any effective referencing strategy.
Technical optimization
Why is technical optimization crucial?
Google favors technically performant sites. A solid technical base is essential for good referencing.
Key technical optimization points:
- Loading speed and Core Web Vitals
- Mobile optimization and responsive design
- URL structure and internal linking
- HTML markup (titles, meta-descriptions, schema.org)
- HTTPS security and SSL certificate
- Robots.txt and sitemap XML files
A technically optimized site improves user experience and pleases search engines.
Content strategy
How to create an effective SEO content strategy?
Quality content is one of the pillars of SEO. You need to create useful, optimized, and regular content to attract and convert your audience.
Elements of a successful content strategy:
- Research and analysis of relevant keywords
- Creation of a coherent editorial schedule
- Writing optimized for users and SEO
- Optimization of existing pages
- Improvement of internal linking
- Creation of high value-added content
- Performance tracking and adjustments
Quality content generates qualified traffic and improves your authority in your field.
Netlinking
What is netlinking and why is it important?
Netlinking consists of obtaining quality links pointing to your site. It's a major ranking factor for Google.
Effective netlinking strategies:
- Creation of linkable content (guides, studies, infographics)
- Partnerships with sites in your sector
- Press relations and releases
- Guest blogging on authority sites
- Recovery of lost or broken links
- Local netlinking for local businesses
Quality netlinking strengthens your authority and significantly improves your positions.
Monitoring and reporting
How to measure your SEO effectiveness?
Regular monitoring of SEO performance is essential to adjust the strategy and maximize results.
Key indicators to track:
- Positions on strategic keywords
- Organic traffic and evolution
- Click-through rate (CTR) in Google results
- Conversions generated by SEO
- Site indexing and coverage
- Speed and Core Web Vitals
Rigorous monitoring allows you to continuously optimize your SEO strategy and obtain better results.
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